A good thing to do for any business that is trying to grow their local market engagement is to get indexed within local directories. Some popular options are Yellow Pages and Profile Canada, registering in these indexes will help to increase your rank on Google. What increasing your rank does is promote your business to Google and tell Google that your website, and by association your business is reputable and that you should be put higher in SERPs. A good feature to add to any website is a blog portion. This allows you to rank for keywords easier and also tell your customers you know what you’re talking about. You can blog about anything, but you should have articles that relate to dentistry so that you can use industry specific keywords and show up when people search for them. Blog pages are also easy to link to for external web pages. You can blog about a topic and then find another website that is saying similar things and potentially have them link back to your website which then creates a backlink. Like all other SEO strategies back-linking is a good way to boost your search results ranking.