Toronto’s top reviewed digital marketing agency for private schools.
Private schools, like all schools, really rely on attracting new students. The goal is to fill as many seats as possible and unlike other public/catholic schools, they compete for enrollment. Parents are really focused on getting their children the best possible education. Unless your school has good traction by word of mouth if potential students and their parents are not seeing you in their search results then they probably will not know about your school or not trust that you’re the best option for them. Depending on the school and program, the programs might go anywhere from 4-10 years and that is a huge financial and educational investment that people will take seriously.
This is where SEO comes in. 60% of people will click on the first three results when Googling something so the objective is to have your school website appear as high as possible. The first step is the website itself. Since it is a base for all your content you want to make sure that it is laid out in a way that makes it easy to see the information and navigate through it. When all the content is on the page and ready to go is when SEO strategies are implemented. Starting with keywords throughout your website and backlinks to other reliable websites. There are many tools you can use to boost your Google rating, blogs being the best ones. Creating a blog not only shows that you have knowledge about a multitude of topics but also acts as a good way to fit in keywords where you otherwise couldn’t. This combination of on-page and off-page SEO as well as implementing social media tools and analytics will help to boost your Google ranking and help you reach prospective parents and their children.