Like any business, restaurants really need to focus on growing their local clientele before attempting to get business from other cities or even tourists. Getting a higher rating on Google and being able to show up within the first page of results can get restaurants significantly more business than using a third-party application like Yelp. Many restaurants have to pay to be on Yelp and then manage all reviews by themselves. Using an SEO company will give you all the support in terms of digital marketing and social media. Restaurants are on a different scale than fast food when it comes to quality and the best part of restaurants is the atmosphere they provide which is something a chain like McDonald’s cannot give to customers. Creating a website that advertises not only your menu but also the kind of service you are providing will entice customers to try your restaurant once and then keep them coming back.