Why is Instagram marketing good for business? With hundreds of millions of active users and an established reputation as one of the most popular social media platforms, Instagram offers a business a huge opportunity to expand its audience.
That’s right, over 30% of Instagram users have purchased a product online. Not only does this show the huge market access that Instagram offers, but it also offers a good platform for businesses to expand. Moreover, Instagram has over 1 billion users, it offers an excellent place to establish an online business that can generate traffic to your website, and boost sales for your business.
One of the best features of Instagram is its ability for a business to engage with people. With Instagram, you can be able to get customer feedback through a variety of ways, including comments, direct messages, hashtags, and the number of likes on a post. Furthermore, it allows you to consider what is a well-received product, allowing you to structure your plans accordingly.
People love stories. And Instagram is all about stories. Storytelling is a part of human life, and from the perspective of a business, it offers a way to build a loyal and emotional connection with your audience. As the saying goes, “a picture is worth a thousand words”, and sharing visual content allows you not only to build a connection with your audience, it offers a potential way to build a partnership with ambassadors who want to work with your business. This is one of the central aspects of Instagram, it’s storytelling, and it’s a core part of any business strategy.
Even if you don’t use Instagram as a social media platform, it’s often the case your competitors do. Moreover, you can use their platform to see how they do all the things previously written, as well as how they interact with their followers. When do they post it? How often do they do it? What content do they post? How do they keep fans engaged? Do they do stuff like contests or free promotions? Lastly, there are things you can see from your competitors, and also ideas you can get from people who aren’t in your industry.
In an era of ever-increasing connectivity, Instagram is a must-have for any business. You need a professional social media agency to handle your social media campaigns. Caiden Media is one such firm. Based in Toronto, we offer effective strategies to grow your Instagram audience with tried and tested strategies.
For more information incorporating Instagram into your business, please feel free to contact us.